Why Blog? Reason No. 92: Book Deal - New York Times
Readers discover stuffwhitepeoplelike.wordpress.com, like it and forward links to their friends, who forward them to lots more friends. Newspaper columnists mention it, stealing — er, quoting — some of the better jokes. By the end of February, the NPR program “Talk of the Nation” runs a report on it, debating whether the site is racist or satire.
And then on March 20 Random House announces that it has purchased the rights to a book by the blog’s founder, Christian Lander, an Internet copy writer. The price, according to a source familiar with the deal but not authorized to discuss the total, was about $300,000, a sum that many in the publishing and blogging communities believe is an astronomical amount for a book spawned from a blog, written by a previously unpublished author.