Market Watch: Zondervan, a world leader in Christian communications, has acquired The City, a propriety online community-building software program created by Seattle-based Mars Hill Church. Terms of the agreement were not disclosed.
Developed over the past two years by Mars Hill pastor of technology, Zack Hubert, who spent eight years in management at Amazon.com, The City was created in response to the church's need to improve communication, better engage with members, support small groups, build a stronger church community and free up administrative resources. Mars Hill launched The City earlier this year to create a dynamic, engaging interactive online community for its more than 7,000 members. Within two months of launch more than 85% of the church's members had signed up and more than 75% visit the site every single day.
"The City is an essential part of the way our members and our staff communicate every day," said Mark Driscoll, Mars Hill's founding and preaching pastor. "Thanks to Zondervan churches and organizations around the world will have access to this resource to help people meet Jesus and build community."