Symblogogy: The QR (Quick Response) Code And You: "In order to have one's phone behave more like a tool than a personalized toy, all one has to do is download a simple program into the cellphone and presto – the camera takes a picture (scans) of a symbol printed on a billboard, flyer, magazine, or display screen then decodes it and has the phone access a “(dot) mobi” webpage on the internet through a series of pre-scripted commands. Quick, Simple, and Easy.
So why hasn’t this form of consumer automation been adopted right here in North America (after all, in large consumer societies found in Europe and Japan, this kind of symbology enabled automation has been used and perfected for years. Fact is, this is why a camera was added to the cellphone in the first place.)? Hard to say, but get ready because the symbology revolution will be vying for your attention at a cellphone or specialty retail store around the corner from where you live, soon."