Digital @ Leadership Network: Conferences expanding reach with webcast and twitter: "On the first day of the live webcast, Twitter.com comments for the Christianity.com/The Gospel Coalition webcast by online viewers and attendees soared to over 1,100 posts, sending it to the homepage of Twitter and into the daily top 20 most talked about items. Conference participants posted over 2,400 times on Twitter.com during the three day event.
More than 26,000 people visited the free video webcast on Christianity.com. Additional participation on the social network site Facebook.com and in the personal blogs of influential church leaders also contributed to the immense success of the webcast.
“This conference webcast brought challenging theological teaching to thousands who were unable to attend the conference due to financial and other constraints. Social networking websites allowed these online viewers to interact with those in actual attendance,” added McGarvey. “From new Christians to long-time church attendees to church leaders and established pastors, everyone benefited from The Gospel Coalition speakers and the ability to interface with one another about event.'"