Saturday, March 24, 2007

Why blogs are influential...

Dean Barnett:

First, let’s start with a couple of facts: The blogosphere is important. It’s more important on the left than it is on the right, for sure, but politicians of all stripes have reached a consensus that the goodwill of the blogopshere is something to be courted.

This isn’t because of bloggers. Rather, it’s because of our readers. Blog readers, both left and right, are exceptionally high–end consumers of news. Among blog readers, there is a disproportionate amount of what Malcolm Gladwell calls “mavens” in his book “Tipping Point.” To generalize, blog readers are well informed big-mouths. They wield influence beyond their numbers.

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