I find that as I explain what blogs are to people, it seems that blogging is a fringe activity more similar to bomb making than using a cell phone or fax machine. Well in case you needed more proof that blogs are mainstream, behold this blog from General Motors written by the Vice Chairman of GM. There's probably something to learn from this for every organization, whether for profit or otherwise.
I learned about this blog from a great interview with Hugh Hewitt on the second hour of Dennis Prager's radio show.
I just bought Hewitt's book, Blog. I couldn't stand it anymore so it will come tomorrow probably and i'll dive into it.