Memo to Campus Crusade for Christ Staff

Subtraction 7.1 Beta: If It’s Too Social, You’re Too Old: "When it comes to a site like Facebook, whose proposition as an integral part of how we will all communicate, commiserate and transact in the near future is almost a sure thing, the time I spend on it seems more like homework than play. For many months, my position has been: email me and instant message me all you want, but please, whatever you do, don’t make me sign into Facebook. It’s just too much of a drag.

I admit that’s a bad attitude. Actually, it’s an irresponsible attitude for someone who purports to be a forward-looking designer. It’s a disservice to my colleagues and my employer, to begin with, as it basically amounts to sleeping on the job. But it’s also a terribly ineffective way to manage my own, long-term career development; ignoring social media in 2008 is not dissimilar to ignoring the emergence of the World Wide Web fifteen years ago. Those people got left behind, and the same thing could easily happen to me."