Thursday, August 18, 2005

Hollywood to Newsosaurs: You're irrelevant.

LA Weekly: "In a surprising role reversal, Hollywood is about to deliver bad news to the Los Angeles Times and The New York Times and, to a lesser extent, other big-city dailies around the country. Every major movie studio is rethinking its reliably humongous display ad buys in those papers because those newsosaur readers are, to quote one mogul, “older and elitist” compared to younger, low-brow filmgoers — so it makes no sense to waste the dough.

Wait, it gets worse: IÂ’ve learned that at least two Hollywood movie studios have decided to drastically cut their newspaper display ads as soon as possible. "
Newspapers are dying or dead. Yet they still act like they rule the world. You can't avoid stories like Air America/Enron or the good news in Iraq and still expect serious people to take you seriously. And those who aren't serious aren't reading newspapers anyway. I guess Hollywood has figured that out.

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